Sport Scale Essay Essays

Sport Scale Essay Essays Sport Scale Essay Essay Sport Scale Essay Essay ABSTRACT The primary intent of this survey was to develop a valid and dependable instrument to measure athletics fan motive. Besides. the new step was employed to analyze the relationship between athletics fan motive and cultural individuality. One hundred 60 nine college pupils from two southeasterly establishments participated in this survey. Data were analyzed utilizing exploratory and collateral factor analysis. Bivariate correlativity. t trial. ANOVA. and descriptive statistics. The Fan Motivation Scale ( FMS ) . developed in this survey. consisted of six constituents with 22 points. The figure of points under every constituent scope from 5 to 2 points ( quality of the game 4 points. get away 5 points. ennui turning away 5 points. societal 3 points. amusement 3 points. and athletics atmosphere 2 points ) . In add-on. two hypotheses were tested in the current survey. The first hypothesis was that cultural individuality is positively related to feature fan motive. The 2nd hypothesis assumed that there was a difference between African Americans and European Americans in their cultural individuality. The consequences revealed the FMS is a dependable step with an overall alpha mark of 0. 90. Significant differences were found between participants in the entire FMS and some of the subscales based on gender and ethnicity. However. the results of the samples examined in this survey do non back up the first hypothesis. Therefore. no important relationship was found between athletics fan motive and cultural individuality. Sing the 2nd hypothesis. a important difference was found between African Americans and European Americans in their cultural individuality. seven Chapter 1 INTRODUCTION Sports have become an progressively of import portion of our society. Sports fans represent a important per centum of athletics consumers. because 70 per centum or more of Americans ticker. read. or discuss athleticss at least one time a twenty-four hours ( Iso-Ahola A ; Hatfield. 1986 ) . From 1985 to 1998. attending has significantly increased at the four major athleticss in the United States. Major League Baseball ( MLB ) had the largest addition in the figure of people go toing games ( 24. 2 million. a 50 % addition ) . followed by professional hoops ( 10. 3 million. a 89 % addition ) . professional football ( 5. 7 million. a 40 % addition ) . and professional hockey ( 5. 6 million. a 49 % addition ) . The figure of people go toing college featuring events has besides increased during this clip period ( U. S. Census Bureau. 2000 ) . Additionally. more telecasting scheduling clip is being devoted to featuring events. The ESPN was the 5th highest ranked telecasting web in 2000. in footings of gross. it was estimated to be $ 2. 1 billion ( McAvoy. 2000 ) . With the addition of involvement in athleticss has become an increased involvement of athleticss fans as consumers. Sport squads and companies are really interested in pulling as many consumers as possible to buy game tickets or merchandises. Therefore. athletics sellers should admit the factors that drive fans to follow athletics by go toing. watching on telecasting. or buying merchandises. However. understanding the impression of athleticss fans is non simple because their attitudes and behaviours are non determined by a individual motivation or factor but instead occur for a assortment of grounds ( Mashiach. 1980 ) . Statement of the Problem There has been a turning involvement in the survey of athletics fan motives in recent old ages to better understand fan behaviours ( Bilyeu A ; Wann. 2002 ; Funk. Mahony. Nakazawa. A ; Hirakawa. 2001 ; Funk. Mahony A ; Ridinger. 2002 ; Funk. Ridinger. A ; Moorman. 2003 ; Gantz. 1981 ; Kahle. Kambara. A ; Rose. 1996 ; Lee. 2002 ; Mahony. Nakazawa. Funk. James. A ; Gladden. 2002 ; Pease A ; Zhang. 2001 ; Trail A ; James. 2001 ; Wann. 1995 ; Wann. Bilyeu. Brennan. Osborn A ; Gambouras. 1999 ; Wann. Brewer. A ; 1 Royalty. 1999 ; Wann. Schrader A ; Wilson. 1999 ) . Some of these surveies have introduced steps of different ingestion motivations of athletics fans. In add-on. research workers have examined the relationship between fan motive and other variables such as squad designation. engagement. gender. and race. The steps used in old surveies to measure fan motives vary in length and figure of constituents. However. some of the constituents are used in all or most graduated tables such as the amusement constituent. the household constituent. and the friends constituent. They besides portion really similar points with respect to similar constituents. Items used in most old graduated tables frequently begin with the words â€Å"I like† . â€Å"I enjoy† . or â€Å"I feel† which raises a cogency issue for the steps because the aforesaid words represent satisfaction and attitude instead than motive. Fan satisfaction relates to the felicity and pleasance associated with the result of a clean event while fan attitude represents the sentiment and feelings an person has about a athletics squad or featuring event. On the other manus. athletics fan motive refers to the grounds that drive persons to back up athletics squads. be loyal to them. purchase team/sport related merchandises. ticker and go to featuring events. The Purpose of the Study The intent of this survey was to develop a valid and dependable instrument to measure athletics fan motivations. Besides. the new step was utilized to analyze the relationship between fan motive and cultural individuality. The Conceptual Framework The conceptual model of this survey includes the treatment of two constructs. First. the Fan Motivation Scale and its content will be introduced. Second. the impression of cultural individuality and why it should be correlated with athletics fan motive will be presented. The anterior research ( Wann. 1995 ; Funk. Mahony. Nakazawa. A ; Hirakawa. 2001 ; Bilyeu A ; Wann. 2002 ) identified assorted motivations that could drive fans to go to featuring events. Some of these motivations are related to personal demands ( amusement and fiscal 2 addition ) . societal demands ( adhering with household and group association ) . and psychological demands ( self-esteem and accomplishment ) . In effort to mensurate the motivations of athletics fans. the research workers introduced different graduated tables. These graduated tables comprised different figure of motivations runing from 7 motivations with 16 points to 18 motivations with 54 points. The length of some of the graduated tables was non the lone job. The major concern for old graduated tables is in the content cogency. the extent to which points used in the graduated table accurately represent fan motivations. In fact. all old graduated tables included points that are more related to attitude and satisfaction so motive. The ground for this job is the deficiency of clear definition of athletics fan motive. The current survey is traveling to see athletics fan motive as the grounds that drive persons to back up athletics squads. be loyal to them. purchase team/sport related merchandises. ticker and go to featuring events. In add-on. this survey will use a reappraisal of related literature and the anterior attempt made on fan motive graduated tables to develop valid and dependable steps of athletics fan motive. The proposed Fan Motivation Scale ( FMS ) will mensurate six motivations: societal. amusement. flight. aesthetic. psychological. and amotivation. The societal motivation assesses the extent to which persons participate in featuring events as witnesss because they desire to pass clip with their households ( Gantz. 1981 ; Wann. 1995 ) . Besides. to some persons. group association is an of import motive of being a athletics fan. Sport spectating provides a fan with chances to portion clip with others who enjoy the same activities. A fan may desire to maintain contact with a group of fans and seek safety from a feeling of disaffection ( Branscombe A ; Wann. 1991 ; Smith. 1988 ; Wann. 1995 ) . The amusement motivation includes points that represent the desire of some persons to hold a good clip and bask the exhilaration associated with featuring events. Some fans might bask a athletics because of its amusement value. Sport spectating provides fans with leisure interest activities similar to watching films or telecasting. One advantage of athletics spectating is that few particular accomplishments. if any. are required ( Zillmann. Bryant A ; Sapolsky. 1989 ; Wann. 1995 ) . The flight motivation of athletics fans assesses the desire of athletics fans to get away or diverge from their mundane lives. Attending a clean event gives many people an 3 chance to temporarily bury about their troubling. dissatisfying. or tiring lives ( Smith. 1988 ; Lever A ; Wheeler. 1984 ; Wann. Schrader A ; Wilson. 1999 ) . The aesthetic motivation of athletics fans entreaties to those that are motivated by the aesthetic value of the athletics. Some fans enjoy athleticss because of the competition between extremely skilled jocks. The beauty. grace. and other artistic features make some people enjoy featuring events ( Milne A ; McDonald. 1999 ; Wann. 1995 ) . The psychological motivation is a factor that motivates athleticss fans and gives them a feeling of achievement and accomplishment when the fans’ favourite squad or participant is successful. Sports fans tend to tie in themselves with a successful squad or participant in order to make and prolong a positive self-concept ( Branscombe A ; Wann. 1991 ; Milne A ; McDonald. 1999 ; Sloan. 1989 ) . Amotivation refers to the province of missing an purpose to move. When amotivated. individual’s action lacks intentionality and a sense of personal causing ( Ryan A ; Deci. 2000 ) . Amotivation consequences from non valuing an activity ( Ryan. 1995 ) . non experiencing competent to make it ( Deci. 1975 ) . or non believing it will give a coveted result ( Seligman. 1975 ) . Some persons might travel to feature events and watch athletics games because they have nil else to make. tire. and want to kill clip. These types of grounds had been neglected in old surveies of athletics fan motive. As mentioned earlier. anterior research has examined the relationship between fan motives and other variables such as athletics engagement. squad designation. and some demographic factors of selected athletics fans. However. the cultural individuality of athletics fans has been ignored in the literature. It might be assumed by some research workers that the race factor is adequate representation of an individual’s cultural background. It is. nevertheless. lone portion of the construct. Cultural individuality is defined as â€Å"a procedure of coming to footings with one’s ethnic-racial rank group as a outstanding mention group† ( Smith. 1991. p. 182 ) . Smith ( 1991 ) defined an cultural group as â€Å"a mention group called upon by people who portion a common history and culture† ( p. 181 ) . Harmonizing to Gordon ( 1985 ) . civilization influences our societal criterions. values. knowledges. societal perceptual experiences. ascriptions. feelings. and beginnings of motive. Persons develop their cultural individuality through their societal interaction with others. Through their interactions they begin to see themselves as others view them 4 ( Stryker. 1980 ) . Cultural individuality is viewed as portion of societal individuality and it was defined by Tajfel ( 1981 ) as â€Å"that portion of an individual’s self-concept which derives from his cognition of his rank of a societal group ( or groups ) together with the value and emotional significance attached to that membership† ( p. 255 ) . An cultural group is composed of a figure of persons who portion a sense of group individuality based on their alone civilization. which include values. ethical motives. and assorted imposts. every bit good as shared beginnings. In the larger society. cultural groups tend to keep a sense of peoplehood ( Dublin. 1996 ; Kornblum A ; Janowitz. 1974 ; Portes. 1996 ) . Forty old ages ago. Tumin ( 1964 ) defined an cultural group as â€Å"a societal group which. within a big cultural and societal system. claims or is accorded particular position in footings of complexness of traits which it exhibits or is believed to exhibit† ( p. 123 ) . Distinguishing between cultural groups is non ever simple. Some cultural minorities. such as African Americans. may hold obvious physical differences that set them apart from other cultural groups within the United States. but many biracial persons present an ambiguity because they belong to two or more cultural groups. which makes ethnicity a subjective concept ( Root. 1992 ) . Analyzing cultural individuality is really of import because it is the foundation for what an single believes about himself or herself. Given the significance of cultural individuality. many research workers have been analyzing this concept. Phinney ( 1990 ) reviewed 70 surveies of cultural individuality published between 1972 and 1990. She found that most of the surveies have used one of three theoretical models to analyze cultural individuality. The first model is the societal individuality theory which cultural individuality is considered a constituent of societal individuality. Social theory refers to the demand for an person to be a member of a group that provides him or her with a sense of belonging that contributes to a positive self-concept. The 2nd model is the socialization prospective. The construct of socialization refers to alterations in the cultural attitudes. value. and behaviours that result from interactions between two distinguishable civilizations ( Berry. Trimble. A ; Olmedo. 1986 ) . These sorts of alterations are usually the concern of a group of persons. and how it relates to the dominant or host society. Cultural individuality can be an facet of socialization in which the focal point is on the persons and how they relate to their ain group as a subgroup of the larger society ( Phinney. 1990 ) . The 3rd model is developmental model. where cultural individuality is viewed as a procedure by which people construct their ethnicity. 5 Erikson ( 1968 ) indicated that individuality is the result of a period of geographic expedition and experimentation that usually takes topographic point during adolescence and leads to a determination of committedness in assorted countries. such as business. and faith. This position of cultural individuality suggests age as a factor is strongly related to developing one’s cultural individuality ( Phinney. 1990 ) . Phinney ( 1990 ) mentioned that most surveies have focused on certain constituents of cultural individuality. These constituents include self-identification as a group member. a sense of belonging to the group. attitudes about one’s group rank. and cultural engagement ( societal engagement. cultural patterns and attitudes ) . Self-identification represents the cultural label that one uses for oneself. The ability of kids to label themselves with the right cultural group was the addressed in a survey by Aboud ( 187 ) . Another issue was the relationship between incorrect labeling and hapless self-concept ( Cross. 1978 ) . Adults are expected to cognize their ethnicity but the issue is what label one chooses to utilize for himself or herself. However. some cultural groups have a small pick in what cultural rubric they can utilize for themselves frequently because of their typical tegument colour or civilization ( linguistic communication. frocks. imposts. etc. ) which distinguishes them from other groups. Additionally. some persons have two or more cultural backgrounds and they identify themselves as members of more than one group. Cultural self-identification is an of import but complex constituent of cultural individuality ( Phinney. 1990 ) . The feeling of belonging to one’s ain group is an of import component of cultural individuality. Some research workers have tried to measure the sense of belonging by either inquiring people how strong was their relationship with their groups or how separate they feel from other groups ( Driedger. 1976 ) . Members of every cultural group can hold positive or negative attitudes toward their ain group. Some of the positive attitudes related were pride in and pleasance. satisfaction. and contentment with one’s group ( Phinney. 1990 ) . Negative attitudes include dissatisfaction. displeasure. discontentedness. and a desire to conceal 1s individuality ( Driedger. 1976 ) . Peoples who display no positive attitudes or show negative attitudes can be seen as denying their cultural individuality ( Phinney. 1990 ) . In add-on. the engagement in the societal life and cultural patterns of one’s cultural group is considered a strong index of one’s cultural individuality. The societal and cultural patterns 6 that represent the engagement constituent include linguistic communication. friendly relationship. societal organisations. faith. cultural traditions. and political relations ( Phinney. 1990 ) . Phinney ( 1992 ) developed the Multigroup Ethnic Identity Measure ( MEIM ) with the intent of measuring cultural individuality among assorted cultural groups. The graduated table was designed to mensurate three constituents of cultural individuality: avowal and belonging. cultural individuality accomplishment. and cultural behaviours. Roberts. Phinney. Masse. Chen. Roberts. and Romero ( 1999 ) examined the cogency of the MEIM and conducted factor analysis with a big sample. The results suggest that the scale steps two constituents of cultural individuality: cultural individuality hunt and avowal. belonging. and committedness. Cultural individuality hunt refers to a developmental and cognitive constituent. Affirmation. belonging. and commitment represent the affectional constituent. However. the graduated table has been proven to be a valid and dependable measuring and it will be used in the context of this survey. More treatment of the graduated table is provided in the method subdivision. Research workers have indicated that positive relationships do be between cultural individuality and self-esteem. self-concept. psychological wellbeing. accomplishment. and satisfaction ( Phinney. 1992 ; Roberts et Al. . 1999 ; Delworth. 1989 ) . However. it is the intent of this survey to analyze the relationship between cultural individuality and motives of athletics fans. Harmonizing to Phinney ( 1990 ) some surveies have used athletics as a cultural point to mensurate cultural individuality. Pons. Laroche. Nyeck. and Perreault ( 2001 ) indicated that the pick of a peculiar sporting event represents a strong cultural significance for the person. Some cultural groups tend to place with a specific athletics. for illustration. association football in the Italian community and hockey among the Gallic Canadian. Pons et Al. . ( 2001 ) stated â€Å"ethnic groups do non all react to featuring events in the same manner ; they differ in the agencies and the gait of their integrating into the host culture† ( p. 238 ) . African American consumers tend to go to historically Black college/university athleticss more often than they did any other athletics. The degree of cultural designation of African American fans has important affect on their attending frequence to historically Black college/university athleticss ( Armstrong. 2002 ) . Furthermore. old surveies showed differences in motive between African American and European American athletics fans based on ethnicity ( Wann. Bilyeu. Brennan. Osborn. A ; Gambouras. 1999 ; Bilyeu A ; Wann. 2002 ; Armstrong. 2002 ) . 7à ¾ Therefore. it is expected that there is a relationship between athletics fans’ motive and cultural individuality. Research Hypotheses H1: Cultural individuality is positively related to feature fan motives. H2: There is a difference between African American and European American in their cultural individuality. Operational Definitions Ethnic Identity: â€Å"part of an individual’s self-concept that derives from his or her cognition of rank in a societal group ( or groups ) together with the value and emotional significance attached to that membership† ( Phinney. 1992. p. 156 ) . Sport fan: refers to person who is enthusiastic about a peculiar athletics squad or jock ( Wann. 1995 ) . Sport fan motive: refers to the grounds that drive persons to back up athletics squads. be loyal to them. purchase team/sport related merchandises. ticker and go to featuring events. Boundary lines This survey is delimitated to: 1. Investigate the cultural individuality and motives of athletics fans in general. For that ground. no specific group of fans ( i. e. . hoops fans. football fans ) was examined. 2. The pupil at Florida State University ( FSU ) and Florida Agriculture and Mechanical University ( FAMU ) . hence. the findings can non be generalized to populations other than the population from which the sample was drawn. 8 Limitations This survey is limited to the followers: 1. The result of this survey depends on the participants’ honestness and cooperation in replying the inquiries. 2. Due to the nature of this survey as self-administrated studies. the researcher’s entree is limited to the categories gained via permission to go to and run into. Premises This survey is based on the undermentioned premises: 1. The studies used in this survey are clear and apprehensible for the participants. 2. The participants will reply the inquiries candidly and accurately. 3. The studies are valid and dependable. Significance of the Study The athletics sellers are in a high competition within the athletics industry and besides with outside rivals. Young coevalss are attracted through engineering to new types of amusement such as computer/video games and the X-Games. â€Å"These new amusement options have already attracted a important sum of attending from the so -called X-generation† ( Kwon A ; Trail. 2003. p. 1 ) . Therefore. athletics sellers should be concern about the hereafter of the athletics industry. In order for athletics sellers to keep their consumer base and to pull immature coevals. they should research and analyze the devouring behaviour of athletics fans and the factors that might act upon their behaviour. Harmonizing to Gramann and Allison ( 1999 ) . â€Å"the addition in the cultural diverseness of North America is one of the most powerful demographic forces determining U. S. and Canadian society† ( p. 283 ) . Therefore. analyzing cultural individuality as an of import societal feature of athletics fans is of import to feature sellers. The importance of analyzing cultural groups among athletics fans is reflected by the increasing per centum of minority engagement in professional athletics. particularly African American. African American jocks represent 25 to 75 per centum of jocks on the rolls for the three popular athleticss ( baseball. hoops. football ) ( Gano-Overway A ; Duda. 2001 ) . 9 The end of this survey was to present a new step of fan motive which will help practicians in the athletics industry to understanding the drive factors for athletics fans to go to featuring events. support athletics squads. or purchase team/sport related merchandises. Besides. the relationship between motives and cultural individuality of athletics fans was examined. The result of the survey should supply practicians with valuable information to help them in understanding the assorted motivations of athletics fans based on their cultural individuality. Therefore. athletics sellers should be able to better their programs and schemes to keep their fan base and carry through the desires for their mark market. 10 Chapter 2 LITERATURE REVIEW The intent of this chapter is to reexamine the literature on cultural individuality and motive of athletics fans. It should be noted that to day of the month. no research has combined and analyzed the interaction of the two identified variables. As such. the first subdivision of this chapter focuses on the research that has been done on the cultural individuality of athletics fans. The 2nd subdivision discusses motivations of athletics fans every bit good as graduated tables that have been used to measure these motivations. Cultural Identity and Sport Fans Ethnicity as societal and cultural feature of athletics fans has been ignored in the literature although the race factor. which is the physical facet of ethnicity. has been utilized for comparing between cultural groups. However. Armstrong ( 2002 ) examined the influence of cultural designation on Black consumers’ attending at historically Black college/university ( HBCU ) athleticss. To measure cultural designation. Armstrong used a self-report step in which participants were asked to place their cultural group based on cultural classs ( Black/African American. Caucasic. Latino. Asiatic. and â€Å"other† ) and to rate the strength of their designation with their cultural group on a graduated table from 1 ( weak ) to 5 ( really strong ) . The hypothesis was that the designation of Black consumers with their cultural group would hold a important influence on their attending frequence at HBCU athletics events. The findings offered support for the hypothesis bespeaking a positive relationship between cultural designation and attending frequence. In another survey. Armstrong ( 2000 ) examined the influence of cultural designation on African American students’ processing of persuasive athletics communications ( i. e. . advertizement. promotional messages. developmental runs. and proclamations ) . The cultural designation of the respondents was measured utilizing a 13-item graduated table developed by Whittler. Calatone. and Young ( 1991 ) . The scale buttockss two major factors of cultural designation ( cross-race attractive force and political and societal 11 dealingss among Blacks ) . The result of the survey revealed that cultural designation has an consequence on participants’ reaction to racial heuristics in the communicating. African American consumers are more likely to hold a positive reaction to a persuasive communicating if the message were culturally relevant and delivered by a Black interpreter. Pons et Al. ( 2001 ) looked at the impact cultural individuality could hold on the ingestion behaviour and orientation of athletics consumers. They measured linguistic communication ( 3 points ) . faith ( 3 points ) . and societal engagement with one’s ain cultural group ( 6 points ) as three dimensions of cultural individuality. The orientation of athletics consumers has three dimensions. The first dimension refers to featuring events as a supplier of esthesiss in which consumers have an emotional fond regard to the event or the merchandise. The 2nd dimension represents individuals’ demand to understand the sporting event. which lead to better grasp for the event. The 3rd dimension of orientation toward featuring event refers to the socialisation chances presented for athletics consumers. The ingestion behaviours include purchase of featuring good. tickets. and clip devoted to featuring events. The consequences offered support for the thought that cultural individuality has a positive impact on the ingestion and orientation of athletics consumers. In respect to the race of athletics consumers as portion of their ethnicity. research workers have found a difference between Blacks and White persons refering their athletics engagement ( Spreitzer A ; Snyder. 1990 ) . Sport engagement included seven dimensions â€Å"watching athleticss on telecasting. listening to feature on the wireless. reading the athletics pages of the newspaper. watching/listening to athleticss intelligence on radio/television. reading athleticss books. reading athleticss magazines. and speaking about athleticss with friends† ( Spreitzer A ; Snyder. 1990. p. 51 ) . The findings revealed important consequence of race on athletics engagement regardless of respondents’ societal background features ( i. e. . age. sex. instruction. income. town size ) . Blacks tend to be more involved in athletics than White persons. The writers argued that the findings reflect a typical subculture within the black community. Rudman ( 1986 ) examined the relationship between race. societal construction. and sport orientations. The chief end of the survey was to see whether factors that affect athletics orientations are race-dependant. The consequences showed Blacks to be more likely than White persons to go vicariously involved in athletics results and to integrate athletics into their day-to-day 12 lives. Based on the overall analyses. the writer argued that societal and economic conditions provide a better account of differences in athletics orientations. He used the term â€Å"culture of poverty† to bespeak that socioeconomic places are more likely to do boor inkinesss and peasant Whites see sport as an chance to heighten societal prestigiousness and economic place. At the college degree. Armstrong ( 2001 ) examined cultural minority students’ ingestion of college athletics events. The cultural minorities included African Americans. Asians. Hispanics. and â€Å"Others† . She looked at the grade of cultural minority students’ involvement in athletics spectating. the frequence in which they attend university sponsored sport events. and the factors that influence their determination to go to campus athletics events. Eight factors were tested to see their influence on the students’ attending. The factors are the monetary value of the tickets. academic committedness. important others. friends. watching the event on telecasting. the option to pass money on other things. non cognizing when tickets are available. the quality of the opposition. The factors identified had no important influence on students’ attending. The findings indicate that cultural minority pupils by and large had a favourable attitude towards athletics spectating. However. about 44 % of the pupil stated that they neer attend a campus athletics event. 41 % stated that they rarely attended. and 15 % have attended frequently. The writer contended that minority pupils had a favourable attitude toward athletics spectating but they neer or rarely attend athletics events on campus because they view these events as directed to a specific group ( i. e. . dominant cultural group ) . For minority pupils to be motivated to go to. the athletics event has to be socially and culturally relevant to the students’ cultural background. In professional athletics. Zhang. Pease. Hui. A ; Michaud ( 1995 ) and Zhang. Pease. Smith. Lee. Lam. A ; Jambor ( 1997 ) indicated that factors such as game publicities. comfortss. and schedule convenience influenced cultural minorities’ attending otherwise and more significantly than they did Whites’ . Therefore. athletics sellers should stress the sociocultural factors ( i. e. . offering different cultural nutrients at the grant stands. playing different cultural music. doing proclamation in different linguistic communications ) in advancing athletics ingestion of cultural minority consumers ( Armstrong. 2001 ; Hofacre A ; Burman. 1992 ; McCarthy A ; Stillman. 1998 ) . 13 In a direct connexion to the current probe. old surveies have found differences on the motives of athletics fans based on ethnicity. Wann. Bilyeu. Brennan. Osborn. A ; Gambouras ( 1999 ) investigated the relationship between athletics fans’ motive and race. A sample of 65 Euro-Americans and 32 African Americans completed the Sport Fan Motivation Scale ( SFMS ) . The SFMS. developed by Wann ( 1995 ) . includes eight motivational factors ( eustress. self-esteem benefit. recreation from mundane life. amusement value. economic value. aesthetic value. necessitate for association. and household demands ) . The findings indicated that Euro-Americans reported higher motive than African Americans. The writers argued that certain motivations might be applicable to merely a subset of races. In a recent survey. Bilyeu and Wann ( 2002 ) examined the racial differences in athletics fan motive between African Americans and European Americans. First. 50 African American participants completed a demographic questionnaire and an interview with the research worker to discourse their motivations for being a athletics fan. Second. the motivations discovered from the interviews were sent to African American psychologists and sociologists for proof. Third. the new motivations were added to the SFMS. so the African American and European American participants were asked to finish the SFMS. The findings suggested that three new factors be added to the SFMS: â€Å"representation ( e. g. . people of the same background ) . similarity ( e. g. . people they have things in common with ) . and support/perceived greater equality ( e. g. . people they want to win ) † ( Bilyeu A ; Wann. 2002. p. 93 ) . Armstrong ( 2002 ) indicated that old probes of motive for athletics ingestion were non applicable to Blacken consumers because the samples used in these probes were preponderantly White. Therefore. she added a cultural association motivation to the SFMS. developed by Wann ( 1995 ) . and administered it to a sample of lone Black consumers of athletics. The findings supported the hypotheses that cultural association is a feasible motivation for Black’s athletics ingestion. In add-on. the factor construction of the SFMS with the inclusion of the cultural association motivation differed from old surveies ( Wann. 1995 ; Wann. Schrader. A ; Wilson. 1999 ) . Therefore. the Black Consumer’ Sport Motivation Scale ( BCSMS ) was introduced including the undermentioned factors: eustress. group diversion. aesthetics. cultural association. group amusement. flight. and 14 personal ( economic/psychological ) investing. At the decision of the survey. the writer stated. â€Å"behaviors and motivations related to feature ingestion may besides be influenced by the societal and psychological manifestations of culture† ( Armstrong. 2002. p. 329 ) . In drumhead. although research on cultural individuality for athletics fans is really limited. a strong relationship was found between athletics consumers’ cultural individuality and athletics ingestion and orientation. Besides. the differences found on the motives for athletics fans based on ethnicity. should bespeak a strong relationship between athletics fans’ motive and cultural individuality. However. it is the end of this probe to analyze this relationship.